How Products Are Discovered
EMA AI aggregates fashion products from approved retail partners and presents them to users through a personalized discovery feed. Products are surfaced based on the user's style preferences, body type, existing wardrobe and browsing behaviour.
Users can search, filter and browse products across multiple categories including clothing, footwear, bags, jewellery, watches, sunglasses and accessories.
How Virtual Try-On Supports Purchase Decisions
EMA AI includes AI-powered virtual try-on technology that allows users to upload a photo and see how garments look on them before visiting a retailer's website. This feature is designed to:
- Reduce purchase uncertainty by showing a realistic preview of the product on the user.
- Increase user engagement and time spent with the product.
- Generate higher-quality traffic to retailer product pages — users who try on items demonstrate stronger purchase intent.
How Outfit and Accessory Recommendations Work
When a user views or tries on a clothing item, EMA AI recommends complementary products to create a complete outfit. This includes:
- Clothing: Matching tops, bottoms, dresses and outerwear.
- Footwear: Shoes and boots that complement the outfit style.
- Accessories: Bags, jewellery, watches, sunglasses and belts.
Each recommended product links to an approved retailer's product page. This cross-category approach means that a single user interaction can generate tracked visits across multiple product categories and potentially multiple retail partners.
How Users Continue to Retailer Product Pages
Every product displayed in EMA AI includes a direct link to the approved retailer's product page. When a user decides to purchase, they tap the product and are redirected to the retailer's website through tracked affiliate links.
The purchase is completed on the retailer's own website. EMA AI does not process payments or hold inventory — it functions as a discovery and recommendation layer that drives qualified, purchase-intent traffic to retail partners.
Current Platform Status
- Closed Beta: Active — currently in use by beta testers.
- Google Play Closed Testing: Active.
- Public Android Launch: Planned August 2026.
- iOS: Planned after Android launch.
- Retail Integrations: In progress — actively evaluating partnerships.
How to Contact Us
If your company is interested in affiliate or partnership opportunities with EMA AI, we would love to hear from you.
Partnership Email: sinan@emastyleai.com
We respond to partnership inquiries within 2 business days.