AI-Powered Fashion Discovery & Virtual Try-On
Discover products, build personalized outfits and continue to approved retailers to complete your purchase.
Closed Beta · Google Play Closed Testing Active
Product Discovery
EMA AI is designed to connect shoppers with relevant products across clothing, footwear, accessories, watches, jewellery, sportswear and lifestyle categories through personalized AI recommendations.
Retailer availability depends on active affiliate and commercial agreements.
Product Journey
From discovery to purchase — a clear path that connects shoppers with approved fashion retailers.
Users browse personalized fashion products across multiple categories and retailers.
Users visualize selected garments through AI-powered virtual try-on before purchasing.
EMA AI recommends complementary clothing and accessories to create complete outfits.
Users continue to the approved retailer's website to complete the purchase.
Real Product
Actual application screens showing the discovery-to-purchase journey.
Virtual Try-On
Upload your photo and instantly visualize how clothing items look on you. AI-powered try-on helps users make confident purchase decisions before visiting the retailer.
AI Style Assistant
Ask the AI stylist for outfit suggestions. Receive complete look ideas with clothing, accessories and footwear — all linked to available products from approved retailers.
Smart Wardrobe
Users save favorite items to their digital wardrobe, create outfits and receive personalized product recommendations based on their style preferences.
Social Discovery
Save looks from social media and try them on instantly within the app. From inspiration to purchase — all in one seamless experience.
Cross-Category
EMA AI recommends complete outfits — not just individual clothing items. Users discover complementary products across multiple categories.
Retail Partners
EMA AI helps shoppers move from discovery to purchase through personalized product recommendations, virtual try-on experiences and complete outfit suggestions.
Approved retail partners may be featured through product discovery, outfit recommendations and direct tracked links to retailer product pages.
The platform is designed to generate qualified, purchase-intent traffic for fashion retailers across apparel, footwear, accessories and lifestyle categories.
Roadmap
Platform Capabilities
Personalized complete outfit suggestions that include products from multiple categories.
Users see themselves wearing products before visiting the retailer, increasing purchase confidence.
Users who virtually try on products demonstrate significantly higher purchase intent.
Products are recommended alongside complementary items from other categories.
Outfit suggestions include watches, bags, jewellery and other accessories.
Style preferences, body type and wardrobe data create highly targeted recommendations.
Users organize existing clothes and receive suggestions for new pieces that complement their wardrobe.
Every product recommendation links directly to the approved retailer's product page.
Platform
EMA AI is preparing for public Android launch and is evaluating affiliate and retail partnerships across fashion, footwear, accessories and lifestyle categories.